Abigail Sigüenza Perez
Director Strategic Marketing
Madrid Destino
Madrid, Spain
Biography
Abigail Sigüenza is a marketing and communication expert with over 19 years of experience in tourism promotion. As Director of Strategic Marketing at Madrid City Council, she leads the tourism brand strategy and coordinates its digital transformation integrating cutting-edge technologies like AI to enhance the visitor experience.
Sessions
Madrid’s AI-Driven Approach to Transforming Tourism
Enabling Technologies #Artificial Intelligence, #Connectivity, #Smart Destination, #Tourism
Wednesday, November 06 - 10:45h - 11:05h (GMT+)
